New Corporate Identity illustrates togetherness
Having integrated several companies into the Wirtgen Group in recent years, the brand architecture had become more and more complex.
In order to underscore the synergies and team spirit of the individual brands as well as the group, the Wirtgen Group revised its complete Corporate Identity and implemented it in all five German brand headquarters, 55 sales and service subsidiaries and more than 150 dealers worldwide up to the smallest detail. The new visual concept implemented at the beginning of 2016 now symbolizes the strength of the group of companies and mainly represents the common orientation towards the needs of the group’s customers.
During the complete process, the Wirtgen Group was accompanied by the design agency „Schwind Agentur für Zukunftskommunikation GmbH“ in Bonn. The company name clearly represents the program – targeted brand creation and effective brand management for a digital future is the main focus.