Wirtgen Group opens new subsidiary in Malaysia

The Wirtgen Group is growing, continually extending its global sales and service network – on the Asian continent, too. With the opening of the new subsidiary in Shah Alam, the Wirtgen Group sales and service company, Wirtgen Malaysia, has underlined its role as a reliable partner for Road and Mineral Technologies in the local region.

Cutting the red ribbon, Managing Director Pok Sum Loong, YBhg Dato’ Sri Zohari Haji Akob, the Secretary General of the Ministry of Works of Malaysia, and Stefan Wirtgen officially opened the new subsidiary Wirtgen Malaysia.

Some 250 guests responded to the invitation to join representatives of the Wirtgen Group's product brands Wirtgen, Vögele, Hamm and Kleemann to celebrate the inauguration of the new head office in Shah Alam. Wirtgen Group Managing Partner Stefan Wirtgen traveled especially from Germany to officially hand over the key to Wirtgen Malaysia's new home to Managing Director Pok Sum Loong. In his opening address to guests, Sum Loong explained the reasons for raising the new subsidiary: "Our business has developed very well. Despite the more moderate economic growth in Malaysia, we are confident about the continuous public invests into road infrastructure. We offer customized solutions for all applications. In addition, we were able to expand our product and service offering. Our sights are always firmly set on our close partnership with our customers. With our new subsidiary, we are ideally equipped to meet the challenges of the Asian market. It allows us to further expand our capability for our customers, provide them with targeted support at all times and live up to our pledge of being ‘close to our customers’."

Sustainable investment

On a guided tour of the 3,000-m² premises, the guests were able to see for themselves that the facilities on the new grounds create the ideal foundation for optimum customer support. From the administrative offices, warehouse and OEM parts store to the new Centre for Training and Technology (CTT) for training customers and employees and the fully equipped 900-m² workshop, the subsidiary meets all the quality standards that customers have come to appreciate in their Wirtgen Group machines and equipment.

With 11 exhibits on display, Wirtgen Malaysia presented a cross-section of the product range sold by Wirtgen Group brands Wirtgen, Vögele, Hamm and Kleemann in Malaysia.

Live demo of premier products in use

As part of a live presentation, the Wirtgen cold recycler 2200 CR, the Vögele SUPER 1603-3 and SUPER 1800-3 spray jet pavers and the Hamm HD O75 V tandem roller demonstrated to visitors the capability and flexibility of Wirtgen Group technologies in actual applications.

The Wirtgen Group has been operating in the Asian market for 25 years with its pioneering solutions in road construction applications as well as in mining and the processing of stone and recycled materials. Wirtgen Malaysia, a sales and service company which supplies innovative and market-driven machines, is now much more accessible to local contacts. Thanks to its extensive service network, it can respond swiftly and reliably, providing technical support directly at the job site or workshop services, for example.

The ingenious logistics concept ensures a consistent supply of original parts. On hand at all times, Wirtgen Group experts are happy to provide customers with on-site support and advice which is specifically tailored to their needs. As a result, customers on the Asian continent too can benefit from a reliable partnership with the Group – in their day-to-day job site operations and in mines and quarries alike.

Wirtgen Group

Michaela Adams & Mario Linnemann
Reinhard-Wirtgen-Str. 2
53578 Windhagen