Parts Program Development & Sales Director

Location: WIRTGEN AMERICA, Inc., Antioch, TN 37013, USA

Position Overview:

The Parts Program Development & Sales Director is responsible for identifying and developing new aftermarket opportunities for parts sales, with a strong emphasis on wear parts. This role leads a team of Area Parts Sales Managers who work closely with customers, dealers, and internal stake-holders to research market needs, evaluate product performance, and drive the introduction of inno-vative aftermarket solutions. The manager will ensure that the team delivers actionable insights and strategies that expand the parts portfolio and increase revenue.

Key Responsibilities:

Team Leadership & Development

• Effectively manage and direct a team of Area Parts Sales Managers focused on identifying new aftermarket opportunities across multiple territories.
• Set clear objectives and KPIs for the team, ensuring alignment with overall parts sales strategy.
• Foster a culture of collaboration, innovation, and customer-centricity within the team.

Market Research & Opportunity Identification

• Oversee research into customer needs, product line usage patterns, and wear part per-formance.
• Analyze competitor offerings and market trends to identify gaps and opportunities for new products.
• Collaborate with product support and procurement teams to validate feasibility and profit-ability of new parts.

Aftermarket Product Development

• Drive initiatives to expand the wear parts portfolio, ensuring high-quality, cost-effective solutions.
• Work with suppliers and internal teams to develop and launch new aftermarket products.
• Ensure compliance with technical specifications and quality standards for all new parts in-troduced.

Sales Enablement & Dealer Engagement

• Support field sales efforts by providing technical and market insights to dealers and cus-tomers.
• Develop training materials and programs to educate dealers on new aftermarket offerings.
• Partner with marketing to create promotional strategies for new products.

Parts Pricing Strategy & Execution

• Maintain and update parts pricing in alignment with market conditions, supplier costs, and competitive benchmarks.
• Use analytics to evaluate margin performance, pricing effectiveness, and elasticity.
• Partner with Product Management and Finance to ensure pricing accuracy and profitabil-ity.

Analytics & Performance Monitoring

• Utilize data analytics to measure product performance, market penetration, and ROI.
• Provide regular reports and recommendations to senior leadership on aftermarket growth initiatives.
• Continuously refine strategies based on performance metrics and customer feedback.

Qualifications:

• Strong technical background in Wirtgen Group products lines.
• Strong understanding of wear parts and heavy equipment applications.
• Excellent leadership and team-building capabilities.
• Advanced analytical and strategic planning skills.
• Ability to analyze KPIs and implement performance improvements.
• Strong communication and relationship management skills.
• Proven leadership experience in managing outside parts sales personnel.
• Strategic thinker with a results-driven mindset.
• Ability to translate market insights into actionable product strategies.
• Strong leadership and collaboration skills.
• Customer-focused approach with commitment to aftermarket growth.

Education & Experience:

• B.S. or equivalent in Business Management or related field is preferred or
• 5+ years of experience in aftersales, aftermarket operations and related heavy equipment fields
• Proficiency in ERP systems and data tools (Power BI, Excel, etc.).

WIRTGEN AMERICA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.

If you would like to learn more about Wirtgen America visit our website https://www.wirtgen-group.com/en-us/career/

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