"Clear messages are called for in an increasingly complex world. After all, a brand stands for values, attributes and convictions," say the Managing Partners of the Wirtgen Group, Jürgen Wirtgen and Stefan Wirtgen. "We have succeeded in combining strong individual brands to form a group of companies with worldwide operations, without losing sight of the individuality of the product brands themselves. The redesign of the CI will enable our product brands Wirtgen, Vögele, Hamm, Kleemann and Benninghoven to present themselves with harmonized logos which convey the vision of the Wirtgen Group and the brands' affiliation to the Group even more clearly in future."
The Wirtgen Group and the five product brands will be showcasing their new CI for the very first time at bauma in Munich between April 11 and 17, 2016.
The new CI will be implemented worldwide from April 2016. In future, the Wirtgen Group's 55 sales and service companies will be presenting themselves to the public under the umbrella brand of the Wirtgen Group.